Antwort Will Starbucks be successful in Italy? Weitere Antworten – Is Starbucks successful in Italy

Will Starbucks be successful in Italy?
Total net revenue in the third quarter 2022. In an earnings call in August 2022. The company said given the success we are enjoying in Milan.Another top Italian brand, illycaffe, opened its own luxury cafe close to the Starbucks site in May, in a cosy courtyard in Milan's most fashionable street.As of the third quarter of 2023, Starbucks had 2,794 stores in Europe. The European country with the most Starbucks stores was the United Kingdom with 911 Starbucks stores. This was followed by Turkey with 676 stores and France with 238 Starbucks stores. Comparatively, there were only 31 Starbucks stores in Italy.

Who owns Starbucks in Italy : Percassi confirmed as Starbucks sole licensee in Italy will own and operate Starbucks stores, with the first store opening in Milan at the end of 2018. Starbucks and Percassi share the same values and commitment in offering opportunities, including work to young people, and the Italian community.

Why Italy is a difficult market for Starbucks

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With twenty stores across Northern and Central Italy, Starbucks is committed to embracing Italian culture and coffee heritage. Italy is the country that brought espresso to the world and inspired the concept for what Starbucks has become today.
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Does Starbucks operate in Italy

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Even in Starbucks stores in Italy, the most bought drink is espresso, while younger generations love Starbucks cold beverages and iced coffee. We are always working to create unique food & beverage proposals for our Italian customers so that we can continue to meet their needs and amaze them.”
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Today, thousands of European customers enjoy Starbucks coffee each day at stores that nod to local traditions while retaining our unique blend of coffee and community.
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During the crisis, Starbucks also faced competition from McDonald's and other fast-food giants. Customers did not understand why they should buy more expensive coffee. Consequently, Starbucks' assets fell significantly, as both Dunkin' Donuts and McDonald's offered cheaper alternatives.
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But the giant isn't feeling so well these days. "Starbucks' growth seemed unstoppable" during the pandemic, said The New York Times, but latte addicts now seem to be pulling back: The company's revenue dropped 1.8% in the first quarter of 2024, driven by falling same-store sales in the United States and abroad.
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The U.S. and China are easily Starbucks' largest markets, accounting for more than 61% of all Starbucks locations, and also have the most stores under direct company control.
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Has Starbucks failed in Italy : .wDYxhc{clear:both}.cUnQKe .wDYxhc,.related-question-pair .wDYxhc,.M8OgIe .fm06If .wDYxhc{clear:none}html .dG2XIf .xpdclose .LKPcQc,html .dG2XIf .xpdopen .viOShc{padding-top:0;}.garHBe{color:var(–COEmY);font-size:20px;line-height:1.3;position:relative}.garHBe a{color:var(–COEmY)}.xpdopen .Hhmu2e{overflow:inherit}.xpdclose .a84NUc:not(:empty),.xpdopen .CQKTwc:not(:empty){border-top:solid 1px #ebebeb;border-radius:0}.xpdclose .pmYXee .a84NUc:not(:empty),.xpdopen .pmYXee .CQKTwc:not(:empty){border-top:none}.cAn2Qb .a84NUc:not(:empty),.cAn2Qb .CQKTwc:not(:empty){border-top:none}.SHa8ve{display:none}.xpdclose .TOfaBb.SHa8ve,.xpdopen .LL5J7d.SHa8ve{display:block}.rKR6H{padding-top:0.1px}.xpdclose .oHglmf,.xpdopen .xzPb7d{padding-bottom:16px}.xpdclose .kp-header .oHglmf,.xpdopen .kp-header .xzPb7d{padding-bottom:0}.c2xzTb .xpdclose .oHglmf,.c2xzTb .xpdopen .xzPb7d{padding-bottom:0}.HSryR .xpdclose .oHglmf,.HSryR .xpdopen .xzPb7d{padding-bottom:0}.Wnoohf .xpdopen .yp1CPe,.OJXvsb .xpdclose .siXlze{padding-bottom:16px}.Wnoohf .xpdopen .yp1CPe .xpdbox g-more-link{top:28px}.Wnoohf .xpdclose .wDYxhc.xsZWvb,.Wnoohf .xpdopen .wDYxhc.EfDVh{padding-bottom:0}.OJXvsb .xpdclose .wDYxhc.siXlze{padding-bottom:16px}#rhs .dG2XIf .xpdclose .LKPcQc,#rhs .dG2XIf .xpdopen .viOShc{padding-top:0}#rhs .Wnoohf .xpdopen .yp1CPe,#rhs .OJXvsb .xpdclose .siXlze{padding-bottom:15px}#rhs .Wnoohf .xpdclose .wDYxhc.xsZWvb,#rhs .Wnoohf .xpdopen .wDYxhc.EfDVh{padding-bottom:0}#rhs .Wnoohf .xpdclose .wDYxhc.xsZWvb.ecRggb,#rhs .Wnoohf .xpdopen .wDYxhc.EfDVh.ecRggb,#rhs .dG2XIf .ecRggb{padding-bottom:15px}.ecRggb{background-color:#fff;box-shadow:none;border:1px solid #dadce0;border-radius:8px;margin:0 0 16px 0}.Jb0Zif .UiGGAb.ILfuVd,.ILfuVd{font-size:16px;line-height:24px;}.fm06If .ILfuVd.NA6bn,.c2xzTb .ILfuVd.duSGDe,.c2xzTb .ILfuVd.NA6bn.c3biWd{font-size:14px;line-height:1.58;}.c2xzTb .zloOqf{font-size:16px;margin-bottom:16px;margin-top:-8px;}.FLWspc{margin:16px}.LFYdN{font-size:16px;margin:16px}.trNcde .ILfuVd{color:var(–bbQxAb);font-family:Google Sans,arial,sans-serif;font-size:14px;line-height:22px}.HSryR .ILfuVd{line-height:1.5}.ss6qqb .ILfuVd,.ss6qqb .UiGGAb.ILfuVd{font-size:14px;line-height:22px}.c2xzTb .qLYAZd{margin:16px 16px 16px 0;}.d9FyLd{padding:0 0 10px}.hgKElc{padding:0 8px 0 0}.kX21rb{font-size:12px;line-height:1.34;display:inline-block;font-family:Google Sans,arial,sans-serif;padding-right:0;white-space:nowrap}.SPV4pd{display:flex;overflow-x:auto}.SPV4pd::-webkit-scrollbar{display:none}.Vjskue{margin-left:8px}.JT9o0,.ZnIJV{align-items:center;border:1px solid var(–mXZkqc);border-radius:16px;box-sizing:border-box;color:#1a73e8;cursor:pointer;display:flex;height:32px;margin-bottom:16px}.BkHX0d{font-family:Google Sans,arial,sans-serif-medium,sans-serif;font-size:14px;line-height:20px;padding-right:20px;text-align:center;white-space:nowrap}.xv1D5b{display:block;padding:0 8px 0 12px;width:18px;height:18px}.LGOjhe{overflow:hidden;padding-bottom:20px}.trNcde .LGOjhe{overflow:visible}.SALvLe .LGOjhe,.Jb0Zif .LGOjhe,.HSryR .LGOjhe,.IVvPP .LGOjhe{padding:0 0 10px;margin:10px 0 0 0}.s6JM6d .SALvLe .LGOjhe{margin-top:12px;}.s6JM6d .HSryR .LGOjhe{margin-top:12px;padding-bottom:20px}#res .Jb0Zif .qDOt0b h3,.IVvPP .qDOt0b h3{font-size:16px;line-height:1.375}.Jb0Zif .qDOt0b .iUh30,.IVvPP .qDOt0b .iUh30{font-size:14px;line-height:1.58}.IVvPP .qDOt0b{border-bottom:1px solid var(–gS5jXb);padding-bottom:6px}.rjOVwe.ILfuVd{font-size:16px;line-height:20px}.dG2XIf .rjOVwe{padding-top:22px;padding-bottom:0;margin-bottom:1px}.xWd7I{padding-top:12px;}.ILfuVd.NA6bn,.ILfuVd.duSGDe,.ILfuVd.UiGGAb,.IVvPP .ILfuVd{font-size:14px;line-height:22px}.n6SJS .ILfuVd{font-size:14px}.ILfuVd.NA6bn,.ILfuVd.duSGDe,.ILfuVd.UiGGAb,.IVvPP .ILfuVd{line-height:20px}.xpd-wa .g-blk{margin:initial}.xpd-wa .dG2XIf{border:initial;box-shadow:none}.fm06If .ILfuVd,.c2xzTb .ILfuVd,.Jb0Zif .c2xzTb .ILfuVd{font-family:Google Sans,arial,sans-serif;color:var(–YLNNHc)}.fm06If .ILfuVd,.c2xzTb .ILfuVd,.Jb0Zif .c2xzTb .ILfuVd{font-size:20px;line-height:28px}.cUnQKe .ILfuVd,.cUnQKe .UiGGAb.ILfuVd,.w5mTAe .ILfuVd,.W0urI .ILfuVd{color:var(–bbQxAb);font-family:Google Sans,arial,sans-serif;font-size:16px;line-height:24px}.fm06If .ILfuVd b,.trNcde .ILfuVd b,.cUnQKe .ILfuVd b,.c2xzTb .ILfuVd b,.w5mTAe .ILfuVd b,.W0urI .ILfuVd b{background-color:#d3e3fd;color:#040c28;font-weight:500}@media (forced-colors:active){.fm06If .ILfuVd b,.c2xzTb .ILfuVd b,.trNcde .ILfuVd b,.cUnQKe .ILfuVd b,.w5mTAe .ILfuVd b,.W0urI .ILfuVd b{background-color:Mark;color:MarkText}}.IiOSLb .rsGxI.Ww4FFb,.Ww4FFb{background-color:var(–xhUGwc);border-radius:0px;border-width:0;box-shadow:none}.Ww4FFb .mnr-c:not(:empty),.mnr-c:not(:empty) .Ww4FFb,.Ww4FFb .Ww4FFb{box-shadow:none;margin-bottom:0px}.vt6azd{margin:0px 0px 8px}.vt6azd{margin:0px 0px 30px}.CBvvz{margin:-var(–sds-sys-measurement–space-sm) 0px 0px}.CBvvz{margin:-30px 0px 0px}
Despite the challenges, Starbucks has beaten the odds in Italy and is even planning to expand.
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Which country rejected Starbucks

Headquarters in Turin, Italy
Revenue	1,473,000,000 Euro (2015)
Net income	68,000,000 Euro (2023)
Number of employees	3,800 (2018)
Website	www.lavazza.com

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The most popular coffee drink in Italy is a cappuccino. Of course, espresso is still the base of this coffee but with a creamy and mild taste due to the added equal amounts of milk and foam. CaffÃ¨ cappuccino is best consumed at home or as you linger at the coffee bar.
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Starbucks CEO, Howard Schultz, admits that it was the Italians' love for coffee that inspired him to create a cafe in America that resembled their community and delicious coffee.
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