Antwort Jak připravit newsletter? Weitere Antworten – Jak udělat dobrý newsletter

8 kroků, jak připravit newsletter, který lidé budou číst

1. Vyberte příjemce.
2. Definujte výzvu k akci.
3. Připravte obsah.
4. Buďte osobní
5. Mluvte srozumitelně
6. Vyzdvihněte výhody pro příjemce.
7. Vymyslete relevantní předmět.
8. A je to!

Začátky s e-mailingem (3. díl) – Jak vytvořit newsletter

1. Vyberte příjemce, které bude obsah e-mailu zajímat.
2. Přitáhněte pozornost předmětem e-mailu.
3. Definujte jasnou, ale nenásilnou výzvu k akci.
4. Dbejte na jednoduchost a výstižnost sdělení
5. Jednoduchý, ale chytlavý a interaktivní vzhled.
6. Nesnažte se jen prodávat.

Existují skvělé služby jako například www.mail-tester.com Tyto vygenerují jednorázovou e-mailovou adresu, na kterou zašlete připravovaný newsletter a služba jej vyhodnotí podobně jako spam filtr na cílovém serveru. Získáte tak okamžitou informaci o tom, zda Váš newsletter má šanci přes spam filtr projít.

Co má obsahovat newsletter : jméno, příjmení, e-mail a telefonní číslo zákazníka), účel zpracování (např. marketing, vyřízení objednávky), důvod pro zpracování (oprávněný zájem či souhlas, viz. výše) a konkrétní zpracovatele (tedy ty, kteří mohou mít k údajům z databáze přístup – například Ecomail).

Kdy je nejlepší poslat newsletter

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Podle studie společnosti CoSchedule jsou nejlepšími dny pro rozeslání e-mailů úterý, středa a čtvrtek. Z ní také vyplývá, že pokud odesíláte dva e-maily týdně, ten druhý naplánujte na čtvrtek.
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Jak vytvořit newsletter zdarma : .wDYxhc{clear:both}.cUnQKe .wDYxhc,.related-question-pair .wDYxhc,.M8OgIe .fm06If .wDYxhc{clear:none}html .dG2XIf .xpdclose .LKPcQc,html .dG2XIf .xpdopen .viOShc{padding-top:0;}.garHBe{color:var(–COEmY);font-size:20px;line-height:1.3;position:relative}.garHBe a{color:var(–COEmY)}.xpdopen .Hhmu2e{overflow:inherit}.xpdclose .a84NUc:not(:empty),.xpdopen .CQKTwc:not(:empty){border-top:solid 1px #ebebeb;border-radius:0}.xpdclose .pmYXee .a84NUc:not(:empty),.xpdopen .pmYXee .CQKTwc:not(:empty){border-top:none}.cAn2Qb .a84NUc:not(:empty),.cAn2Qb .CQKTwc:not(:empty){border-top:none}.SHa8ve{display:none}.xpdclose .TOfaBb.SHa8ve,.xpdopen .LL5J7d.SHa8ve{display:block}.rKR6H{padding-top:0.1px}.xpdclose .oHglmf,.xpdopen .xzPb7d{padding-bottom:16px}.xpdclose .kp-header .oHglmf,.xpdopen .kp-header .xzPb7d{padding-bottom:0}.c2xzTb .xpdclose .oHglmf,.c2xzTb .xpdopen .xzPb7d{padding-bottom:0}.HSryR .xpdclose .oHglmf,.HSryR .xpdopen .xzPb7d{padding-bottom:0}.Wnoohf .xpdopen .yp1CPe,.OJXvsb .xpdclose .siXlze{padding-bottom:16px}.Wnoohf .xpdopen .yp1CPe .xpdbox g-more-link{top:28px}.Wnoohf .xpdclose .wDYxhc.xsZWvb,.Wnoohf .xpdopen .wDYxhc.EfDVh{padding-bottom:0}.OJXvsb .xpdclose .wDYxhc.siXlze{padding-bottom:16px}#rhs .dG2XIf .xpdclose .LKPcQc,#rhs .dG2XIf .xpdopen .viOShc{padding-top:0}#rhs .Wnoohf .xpdopen .yp1CPe,#rhs .OJXvsb .xpdclose .siXlze{padding-bottom:15px}#rhs .Wnoohf .xpdclose .wDYxhc.xsZWvb,#rhs .Wnoohf .xpdopen .wDYxhc.EfDVh{padding-bottom:0}#rhs .Wnoohf .xpdclose .wDYxhc.xsZWvb.ecRggb,#rhs .Wnoohf .xpdopen .wDYxhc.EfDVh.ecRggb,#rhs .dG2XIf .ecRggb{padding-bottom:15px}.ecRggb{background-color:#fff;box-shadow:none;border:1px solid #dadce0;border-radius:8px;margin:0 0 16px 0}.u9iNfb{margin-left:-20px}.ZGh7Vc{display:inline-block;margin-top:6px}.di3YZe{font-size:16px;margin-bottom:20px;line-height:1.375;font-family:Google Sans,arial,sans-serif}.RqBzHd{padding:0 20px}.TrT0Xe{margin-bottom:4px}.co8aDb{margin-bottom:12px;}.i8Z77e .TrT0Xe{list-style-type:disc}.X5LH0c .TrT0Xe{list-style:inherit}.truncation-information:link,.truncation-information:visited{color:var(–JKqx2);font-size:14px;line-height:1.58;}.c2xzTb .co8aDb{font-family:Google Sans,arial,sans-serif}.XZAt2e{font-size:14px;display:inline-block;padding-top:10px;margin-left:-20px;}.Od5Jsd{display:inline-block;font-size:12px;line-height:1.34;color:var(–IXoxUe);margin-top:6px}.rvIhN{display:inline-block;font-size:14px;color:var(–IXoxUe);margin-left:5px;margin-right:5px}.FV85tb{font-size:12px;margin-bottom:0;margin-top:4px}.TK6JBe{font-size:12px;font-color:var(–IXoxUe);padding-left:4px}.BqZivd{margin-left:4px;margin-right:4px;font-size:10px}.Q29QOb{padding-right:5px}.FObuKc{border:1px solid var(–mXZkqc);border-radius:8px;margin:0 -20px}.RbVal{text-decoration:underline}.vHWNec{color:var(–bbQxAb);display:flex;padding:8px 16px}.GvDv7e{padding-right:4px}5 online nástrojů pro tvorbu emailů

1. Mailbakery. Mailbakery nabízí asi nejrozšířenější databázi volně dostupných šablon ze všech uvedených nástrojů.
2. Stripo.
3. Chamelion.
4. Canva.
5. Beefree.io.

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Newsletter je druh e-mailové zprávy, kterou firmy (ne)pravidelně zasílají uživatelům, co o to projevili zájem. Patří mezi základní a vysoce účinné nástroje internetového marketingu. Termín se používá v této anglické podobě, do češtiny se nepřekládá.
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Když někomu píšete e-mail, je důležité být zdvořilý. Nechcete působit nezdvořile nebo náročně. Buďte zdvořilí a uctiví, i když se cítíte frustrovaní z toho, že jste nedostali odpověď. Jednoduché “prosím” nebo “děkuji” může být zdvořilejší a profesionálnější.
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Co má být v předmětu e-mailu

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Předmět vašeho emailu je zpravidla ta první věc, kterou si příjemce vaší zprávy přečte. Pokud se vám podaří vytvořit takový předmět, který přiměje adresáta vašeho emailu tento e-mail otevřít a přečíst, máte vyhráno. Vaši klienti nebo zákazníci dostávají mnoho emailů každý den.
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Pokud chcete přidat více příjemců, oddělte jednotlivá jména nebo e-mailové adresy čárkami. Také můžete na možnosti Komu, Kopie nebo Skrytá kopie kliknout a přidat příjemce, případně spravovat štítky kontaktů. Pokud potřebujete poslat e-mail většímu počtu lidí, můžete také vytvořit skupinu.
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Efektivní připomínka by měla obsahovat hlavní informace o události, kterou pořádáte. Připomeňte jim název události, datum, čas a místo konání. V případě webináře, workshopu nebo konference můžete přidat i panel se jmény a fotografiemi, se kterými se vaši účastníci setkají.
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EmailVerifier360° je bezplatný online nástroj, testovací e-mail. Ověření e-mailové adresy, budou přesné, rychle a v reálném čase. Snadné použití, můžete zajistit, že e-mailová adresa je platná. Pro to stačí jen zadat e-mailovou adresu pro přihlášení a klikněte na tlačítko "Ověřit emailovou adresu".
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