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Is AllSaints a British brand?
London

Established in London in 1994, AllSaints is a global brand with an independent spirit. We are a community that starts with our worldwide customer base, spread over 50 countries worldwide, across all ages and demographics.AllSaints is positioned in the entry-level luxury fashion market. This means that its prices are higher than those of high street brands, but lower than those of high-end luxury brands. This positioning allows AllSaints to offer high-quality and fashionable clothing at a more affordable price point.A chain of fashion stores has been accused of racism over a window display of black mannequins hanging from the ceiling. Branches of All Saints are featuring headless dummies, with chains attached to the neck, dangling with their feet a few inches off the floor.

Who owns AllSaints now : Founded in 1994 by fashion designers Trevor, who had previously been head of menswear at Reiss, and his wife, Kait Bolongaro, and named after All Saints Road in one of their favourite neighbourhoods, Notting Hill, west London, the brand has been owned by private equity firm Lion Capital since 2011 (history, below), …

Why is AllSaints so popular

AllSaints was born when alternative culture and underground music were a way of life. This attitude continues to flow through everything we do and the influence is there for everyone to see across our ranges, especially in our Men's T-Shirts and Women's T-Shirts.

Are AllSaints made in China : The brand will continue to work with several long-standing suppliers of AllSaints footwear, who partnered with GBG over the past few years. Around 70% of footwear at AllSaints is made in Europe, in Portugal and Spain. The remainder of the footwear is made in China, including specialist hand finishing.

  • Jessica Biel. AllSaints Alana Maiko Coat.
  • Vanessa Hudgens. AllSaints Sens Leather Skirt.
  • Jennifer Aniston. AllSaints Force Cardigan in Fawn.


Worn by British and American celebrities, AllSaints creates design-led clothing and footwear for men and women. With 114 stores in nine countries around the world, the brand offers its consumers a strong attitude and a sense of individuality.

Is AllSaints London a luxury brand

Meet the Team

Hi I'm Monika, Brand Leader of the AllSaints store in Covent Garden – a little village in London providing one of the best luxury fashion stores around… us!AllSaints was founded by designer couple Kait Bolongaro and Stuart Trevor in 1994. The duo had a dream: to build a "Cool and unique fashion label with vintage-inspired garments that pertain a modern, rock 'n' roll-type sensibility for both men and women."