Antwort Co je Search Engine? Weitere Antworten – Co je to vyhledávač

Vyhledávač je počítačový systém či program, který umožňuje uživateli zadat nějaký libovolný nebo specifikovaný vyhledávaný výraz a získat z velkého objemu dat informace, které jsou v souladu s tímto dotazem.Search engine marketing (SEM) je forma internetového marketingu, která zvyšuje viditelnost stránek ve výsledcích vyhledávačů pomocí optimalizace a podpory marketingu. Do SEM se řadí Search engine optimization (SEO), který nastavuje a přizpůsobuje obsah stránek tak, aby se zobrazovaly výše ve výsledcích vyhledávačů.SEO je zkratka anglického „search engine optimization”. V českém prostředí se používá „optimalizace pro vyhledávače” nebo někdy „optimalizace nalezitelnosti”. Jsou to metody, které vám pomohou se dostat na přední místa ve vyhledávačích a přivést z nich na svůj web organickou, tedy neplacenou návštěvnost.

Jak fungují vyhledávače : .wDYxhc{clear:both}.cUnQKe .wDYxhc,.related-question-pair .wDYxhc,.M8OgIe .fm06If .wDYxhc{clear:none}html .dG2XIf .xpdclose .LKPcQc,html .dG2XIf .xpdopen .viOShc{padding-top:0;}.garHBe{color:var(–COEmY);font-size:20px;line-height:1.3;position:relative}.garHBe a{color:var(–COEmY)}.xpdopen .Hhmu2e{overflow:inherit}.xpdclose .a84NUc:not(:empty),.xpdopen .CQKTwc:not(:empty){border-top:solid 1px #ebebeb;border-radius:0}.xpdclose .pmYXee .a84NUc:not(:empty),.xpdopen .pmYXee .CQKTwc:not(:empty){border-top:none}.cAn2Qb .a84NUc:not(:empty),.cAn2Qb .CQKTwc:not(:empty){border-top:none}.SHa8ve{display:none}.xpdclose .TOfaBb.SHa8ve,.xpdopen .LL5J7d.SHa8ve{display:block}.rKR6H{padding-top:0.1px}.xpdclose .oHglmf,.xpdopen .xzPb7d{padding-bottom:16px}.xpdclose .kp-header .oHglmf,.xpdopen .kp-header .xzPb7d{padding-bottom:0}.c2xzTb .xpdclose .oHglmf,.c2xzTb .xpdopen .xzPb7d{padding-bottom:0}.HSryR .xpdclose .oHglmf,.HSryR .xpdopen .xzPb7d{padding-bottom:0}.Wnoohf .xpdopen 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Uživatel zadává do rozhraní vyhledávače klíčová slova, která charakterizují hledanou informaci, a vyhledávač obratem na základě své databáze vypisuje seznam odkazů na stránky, které hledané informace obsahují (text, obrázky nebo jiné typy multimediálních informací).

Jaké jsou vyhledávače

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.eA0Zlc.qN5nNb{margin-right:4px;margin-bottom:4px}.M8OgIe .ifM9O .GMCzAd,.hvs42d .GMCzAd{border-radius:0}.WghbWd{cursor:pointer}.eA0Zlc.qN5nNb{margin-right:2px;margin-bottom:2px}.eA0Zlc.ITO9Cc{margin-right:2px;margin-bottom:2px}.eA0Zlc.LyIfQ{margin-right:10px;margin-bottom:10px}.oRnkrf.LyIfQ{margin-bottom:10px}.eA0Zlc.U1K9Vc{padding:10px;overflow:visible}.eA0Zlc.U1K9Vc .srrRv{background-color:transparent;border:2px solid;border-color:#1a73e8;border-radius:16px;box-sizing:border-box;pointer-events:none;height:100%;left:0;opacity:1;position:absolute;top:0;width:100%}.eA0Zlc.U1K9Vc .ywd3Gc.srrRv{width:calc(100% – 16px);height:calc(100% – 16px);border-radius:14px;left:8px;top:8px}.eA0Zlc.U1K9Vc:focus-within{outline:none}.eA0Zlc.bi-io{border-bottom:1px solid #fff;border-right:1px solid #fff;left:0;top:0;z-index:1}g-inner-card.xIfh4d{margin-right:4px;position:relative;border-radius:0;border:none;}div.eA0Zlc:first-child g-inner-card.xIfh4d,div.eA0Zlc:first-child g-inner-card.xIfh4d 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Cílem Search Engine Marketingu neboli SEM, jako nástroje digitálního marketingu, je zvýšení viditelnosti vašeho webu v internetových vyhledávačích. Výsledkem SEM by mělo být to, že se váš web zobrazí ve výsledcích vyhledávání na určitá slova na popředních pozicích. Představte si, že prodáváte lyofilizované ovoce.

Klíčové slovo (keyword) je výraz nebo slovní spojení, pod kterým uživatelé hledají informace ve vyhledávačích, jako je Google, Bing nebo Seznam.

Čím se zabývá SEO

Třeba Google, Seznam, Bing nebo třeba Yahoo.com. Servery, které mají velikou databázi stránek s informacemi o tom, která stránka internetu obsahuje jaké slovo. Protože takové vyhledávače umějí hledat v celém textu stránek, říká se jim fulltextové. 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Google je jedním z nejvyužívanějších internetových vyhledávačů současnosti. Tento vyhledávací nástroj nabízí mnoho funkcí a služeb, které nám mohou pomoci, abychom snadněji, rychleji a efektivněji nalezli požadované relevantní, nejlépe však pertinentní informace.

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Světové vyhledávače: www.google.com, www.alltheweb.com, www.bing.com, www.altavista.com, www.excite.com, www.yahoo.com, www.duckduckgo.com , www.lycos.com, www.ask.com …….

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h3.LC20lb{overflow:hidden;text-overflow:ellipsis;white-space:nowrap;width:100%}.LC20lb{display:inline-block;line-height:1.3;margin-bottom:3px;}.c2xzTb .LC20lb{margin-bottom:0}.MMgsKf{padding-top:2px}.DKV0Md{padding-top:4px;padding-top:5px;}.Z3xoIb{padding-top:27px;padding-top:28px;}.NXKJM{display:-webkit-box;overflow:hidden;-webkit-box-orient:vertical;-webkit-line-clamp:1}.hceuRc{-webkit-box-orient:vertical;display:-webkit-box;-webkit-line-clamp:2;overflow:hidden}.fzBvHb{font-weight:700}.DKV0Md,.Z3xoIb{margin-top:18px;}.xvfwl{margin-top:4px}.q0vns a.fl{font-size:12px}.TQc1id .qLRx3b{font-size:14px;line-height:1.58}.HGLrXd{display:inline-block;-webkit-text-size-adjust:none}.q0vns{display:inline-block;padding-bottom:2px;padding-top:1px}.NJjxre{position:absolute;left:0;top:0;width:100%}.M8OgIe .VWCdhc.Mjve0e .q0vns{width:max-content}.VjDLd .TieM1d .tjvcx,.IVvPP .tjvcx,.kno-kp .tjvcx,.VjDLd .kp-wholepage-osrp .tjvcx,#rhs .ss6qqb .tjvcx,#rhs .trNcde .tjvcx{display:inline-block;height:19px;overflow-y:hidden}.ojE3Fb{padding:0;padding-bottom:0;}.ojE3Fb .q0vns{display:flex;overflow:hidden;padding:0;padding-bottom:0;align-items:center;}.ojE3Fb .q0vns a.fl{padding-top:0;font-size:12px;line-height:18px;}.GvPZzd{font-size:12px;line-height:18px;}.dTxz9{padding-right:38px}.iG7WGe{color:#202124;padding:0;text-align:center;width:16px}.VuuXrf{color:#202124;font-size:14px;display:block;line-height:20px;white-space:nowrap;}.qncq2c{font-size:12px;line-height:16px;margin-left:6px}.CA5RN{overflow:hidden}.K2VDSb{display:flex;flex-direction:row}.H9lube{background-color:#f1f3f4;border:1px solid #dadce0;border-radius:50%;display:inline-flex;justify-content:center;align-items:center;height:26px;width:26px;margin-right:12px;flex-shrink:0;vertical-align:middle;}.fJOpI.H9lube{background-color:#e2eeff;border:1px solid #e2eeff}.P1UpZb{background-color:#f1f3f4;border:1px solid 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Konkrétně u SEO to budou především: celková návštěvnost z přirozeného vyhledávání počet zobrazení stránek návštěvníky z neplaceného vyhledávání pozice klíčových slov ve výsledcích vyhledávání

Co je SEO copywriting : .wDYxhc{clear:both}.cUnQKe .wDYxhc,.related-question-pair .wDYxhc,.M8OgIe .fm06If .wDYxhc{clear:none}html .dG2XIf .xpdclose .LKPcQc,html .dG2XIf .xpdopen .viOShc{padding-top:0;}.garHBe{color:var(–COEmY);font-size:20px;line-height:1.3;position:relative}.garHBe a{color:var(–COEmY)}.xpdopen .Hhmu2e{overflow:inherit}.xpdclose .a84NUc:not(:empty),.xpdopen .CQKTwc:not(:empty){border-top:solid 1px #ebebeb;border-radius:0}.xpdclose .pmYXee .a84NUc:not(:empty),.xpdopen .pmYXee .CQKTwc:not(:empty){border-top:none}.cAn2Qb .a84NUc:not(:empty),.cAn2Qb .CQKTwc:not(:empty){border-top:none}.SHa8ve{display:none}.xpdclose .TOfaBb.SHa8ve,.xpdopen .LL5J7d.SHa8ve{display:block}.rKR6H{padding-top:0.1px}.xpdclose .oHglmf,.xpdopen .xzPb7d{padding-bottom:16px}.xpdclose .kp-header .oHglmf,.xpdopen .kp-header .xzPb7d{padding-bottom:0}.c2xzTb .xpdclose .oHglmf,.c2xzTb .xpdopen .xzPb7d{padding-bottom:0}.HSryR .xpdclose .oHglmf,.HSryR .xpdopen .xzPb7d{padding-bottom:0}.Wnoohf .xpdopen 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.zloOqf{font-size:16px;margin-bottom:16px;margin-top:-8px;}.FLWspc{margin:16px}.LFYdN{font-size:16px;margin:16px}.trNcde .ILfuVd{color:var(–bbQxAb);font-family:Google Sans,arial,sans-serif;font-size:14px;line-height:22px}.HSryR .ILfuVd{line-height:1.5}.ss6qqb .ILfuVd,.ss6qqb .UiGGAb.ILfuVd{font-size:14px;line-height:22px}.c2xzTb .qLYAZd{margin:16px 16px 16px 0;}.d9FyLd{padding:0 0 10px}.hgKElc{padding:0 8px 0 0}.kX21rb{font-size:12px;line-height:1.34;display:inline-block;font-family:Google Sans,arial,sans-serif;padding-right:0;white-space:nowrap}.SPV4pd{display:flex;overflow-x:auto}.SPV4pd::-webkit-scrollbar{display:none}.Vjskue{margin-left:8px}.JT9o0,.ZnIJV{align-items:center;border:1px solid var(–mXZkqc);border-radius:16px;box-sizing:border-box;color:#1a73e8;cursor:pointer;display:flex;height:32px;margin-bottom:16px}.BkHX0d{font-family:Google 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.ILfuVd{font-size:14px}.ILfuVd.NA6bn,.ILfuVd.duSGDe,.ILfuVd.UiGGAb,.IVvPP .ILfuVd{line-height:20px}.xpd-wa .g-blk{margin:initial}.xpd-wa .dG2XIf{border:initial;box-shadow:none}.fm06If .ILfuVd,.c2xzTb .ILfuVd,.Jb0Zif .c2xzTb .ILfuVd{font-family:Google Sans,arial,sans-serif;color:var(–YLNNHc)}.fm06If .ILfuVd,.c2xzTb .ILfuVd,.Jb0Zif .c2xzTb .ILfuVd{font-size:20px;line-height:28px}.cUnQKe .ILfuVd,.cUnQKe .UiGGAb.ILfuVd,.w5mTAe .ILfuVd,.W0urI .ILfuVd{color:var(–bbQxAb);font-family:Google Sans,arial,sans-serif;font-size:16px;line-height:24px}.fm06If .ILfuVd b,.trNcde .ILfuVd b,.cUnQKe .ILfuVd b,.c2xzTb .ILfuVd b,.w5mTAe .ILfuVd b,.W0urI .ILfuVd b{background-color:#d3e3fd;color:#040c28;font-weight:500}@media (forced-colors:active){.fm06If .ILfuVd b,.c2xzTb .ILfuVd b,.trNcde .ILfuVd b,.cUnQKe .ILfuVd b,.w5mTAe .ILfuVd b,.W0urI .ILfuVd b{background-color:Mark;color:MarkText}}.vBnbff .mO5MMe{padding-top:10px}.cUnQKe .vBnbff .mO5MMe{padding-left:0;}.trNcde .vBnbff .mO5MMe{padding:10px 0 0 0}.cAn2Qb.abzPbc .mnr-c{max-width:calc(100% – 162px)}.tF2Cxc{position:relative}.Jb0Zif .BDNLRc{margin:16px 16px -11px}.RUXr2d{display:inline}.MTB56{margin-right:12px;vertical-align:middle}.Pthbuf{display:flex;align-items:center}.m164Nd{vertical-align:middle;display:inline-block}.qpGQpf{clear:both;padding-top:6px}.aCOpRe{line-height:1.58;word-wrap:break-word}.aCOpRe sup{line-height:0.9}.yuRUbf{font-weight:normal;font-size:small;line-height:1.58;}.IsZvec{max-width:48em;color:#4d5156;line-height:1.58}.uo4vr{color:var(–IXoxUe);line-height:1.58}.IjZ7ze{display:inline-block;color:var(–IXoxUe);font-size:12px;line-height:1.34;white-space:nowrap}.FyYA1e{margin:5px 0}a:hover h3.LC20lb{text-decoration:underline}.M8OgIe .dG2XIf .fm06If .LC20lb,.n6SJS h3.LC20lb{overflow:hidden;text-overflow:ellipsis;white-space:nowrap;width:100%}.LC20lb{display:inline-block;line-height:1.3;margin-bottom:3px;}.c2xzTb .LC20lb{margin-bottom:0}.MMgsKf{padding-top:2px}.DKV0Md{padding-top:4px;padding-top:5px;}.Z3xoIb{padding-top:27px;padding-top:28px;}.NXKJM{display:-webkit-box;overflow:hidden;-webkit-box-orient:vertical;-webkit-line-clamp:1}.hceuRc{-webkit-box-orient:vertical;display:-webkit-box;-webkit-line-clamp:2;overflow:hidden}.fzBvHb{font-weight:700}.DKV0Md,.Z3xoIb{margin-top:18px;}.xvfwl{margin-top:4px}.q0vns a.fl{font-size:12px}.TQc1id .qLRx3b{font-size:14px;line-height:1.58}.HGLrXd{display:inline-block;-webkit-text-size-adjust:none}.q0vns{display:inline-block;padding-bottom:2px;padding-top:1px}.NJjxre{position:absolute;left:0;top:0;width:100%}.M8OgIe .VWCdhc.Mjve0e .q0vns{width:max-content}.VjDLd .TieM1d .tjvcx,.IVvPP .tjvcx,.kno-kp .tjvcx,.VjDLd .kp-wholepage-osrp .tjvcx,#rhs .ss6qqb .tjvcx,#rhs .trNcde .tjvcx{display:inline-block;height:19px;overflow-y:hidden}.ojE3Fb{padding:0;padding-bottom:0;}.ojE3Fb .q0vns{display:flex;overflow:hidden;padding:0;padding-bottom:0;align-items:center;}.ojE3Fb .q0vns a.fl{padding-top:0;font-size:12px;line-height:18px;}.GvPZzd{font-size:12px;line-height:18px;}.dTxz9{padding-right:38px}.iG7WGe{color:#202124;padding:0;text-align:center;width:16px}.VuuXrf{color:#202124;font-size:14px;display:block;line-height:20px;white-space:nowrap;}.qncq2c{font-size:12px;line-height:16px;margin-left:6px}.CA5RN{overflow:hidden}.K2VDSb{display:flex;flex-direction:row}.H9lube{background-color:#f1f3f4;border:1px solid #dadce0;border-radius:50%;display:inline-flex;justify-content:center;align-items:center;height:26px;width:26px;margin-right:12px;flex-shrink:0;vertical-align:middle;}.fJOpI.H9lube{background-color:#e2eeff;border:1px solid #e2eeff}.P1UpZb{background-color:#f1f3f4;border:1px solid #ecedef}.eqA2re.NjwKYd{margin-right:0}.Vwoesf:not(.oRVWZ){display:inline-block}.Vwoesf{vertical-align:middle}.XNo5Ab.XNo5Ab{display:block;}.lWlVCe{border-radius:50%}.bJVp8c{color:#0060f0}.Jj3Uob{color:#0060f0;}.ob9lvb{color:#4d5156}.ob9lvb.HCMUuf{color:var(–IXoxUe)}.ylgVCe{color:#4d5156}.B6fmyf{position:absolute;top:0;height:0;visibility:hidden;white-space:nowrap;width:100%}.B6fmyf.Mg1HEd{height:auto}.ljeAnf{display:-webkit-box;overflow:hidden;-webkit-box-orient:vertical}
SEO copywriting je určitý způsob psaní online obsahu, který zahrnuje jeho optimalizaci na vybraná klíčová slova za účelem zvýšení organické návštěvnosti z vyhledávačů. Do takového obsahu jsou zakomponována slova nebo slovní spojení, která uživatelé zadávají do vyhledávání, aby nalezli příslušnou informaci.

Jak fungují webové vyhledávače

.wDYxhc{clear:both}.cUnQKe .wDYxhc,.related-question-pair .wDYxhc,.M8OgIe .fm06If .wDYxhc{clear:none}html .dG2XIf .xpdclose .LKPcQc,html .dG2XIf .xpdopen .viOShc{padding-top:0;}.garHBe{color:var(–COEmY);font-size:20px;line-height:1.3;position:relative}.garHBe a{color:var(–COEmY)}.xpdopen .Hhmu2e{overflow:inherit}.xpdclose .a84NUc:not(:empty),.xpdopen .CQKTwc:not(:empty){border-top:solid 1px #ebebeb;border-radius:0}.xpdclose .pmYXee .a84NUc:not(:empty),.xpdopen .pmYXee .CQKTwc:not(:empty){border-top:none}.cAn2Qb .a84NUc:not(:empty),.cAn2Qb .CQKTwc:not(:empty){border-top:none}.SHa8ve{display:none}.xpdclose .TOfaBb.SHa8ve,.xpdopen .LL5J7d.SHa8ve{display:block}.rKR6H{padding-top:0.1px}.xpdclose .oHglmf,.xpdopen .xzPb7d{padding-bottom:16px}.xpdclose .kp-header .oHglmf,.xpdopen .kp-header .xzPb7d{padding-bottom:0}.c2xzTb .xpdclose .oHglmf,.c2xzTb .xpdopen .xzPb7d{padding-bottom:0}.HSryR .xpdclose .oHglmf,.HSryR .xpdopen .xzPb7d{padding-bottom:0}.Wnoohf .xpdopen .yp1CPe,.OJXvsb .xpdclose .siXlze{padding-bottom:16px}.Wnoohf .xpdopen .yp1CPe .xpdbox g-more-link{top:28px}.Wnoohf .xpdclose .wDYxhc.xsZWvb,.Wnoohf .xpdopen .wDYxhc.EfDVh{padding-bottom:0}.OJXvsb .xpdclose .wDYxhc.siXlze{padding-bottom:16px}#rhs .dG2XIf .xpdclose .LKPcQc,#rhs .dG2XIf .xpdopen .viOShc{padding-top:0}#rhs .Wnoohf .xpdopen .yp1CPe,#rhs .OJXvsb .xpdclose .siXlze{padding-bottom:15px}#rhs .Wnoohf .xpdclose .wDYxhc.xsZWvb,#rhs .Wnoohf .xpdopen .wDYxhc.EfDVh{padding-bottom:0}#rhs .Wnoohf .xpdclose .wDYxhc.xsZWvb.ecRggb,#rhs .Wnoohf .xpdopen .wDYxhc.EfDVh.ecRggb,#rhs .dG2XIf .ecRggb{padding-bottom:15px}.ecRggb{background-color:#fff;box-shadow:none;border:1px solid #dadce0;border-radius:8px;margin:0 0 16px 0}.tWSgNb .cAn2Qb{border-bottom:none}.Jb0Zif .UiGGAb.ILfuVd,.ILfuVd{font-size:16px;line-height:24px;}.fm06If .ILfuVd.NA6bn,.c2xzTb .ILfuVd.duSGDe,.c2xzTb .ILfuVd.NA6bn.c3biWd{font-size:14px;line-height:1.58;}.c2xzTb 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Jak vyhledávače fungují Vyhledávače fungují tak, že v momentě, kdy uživatel zadá svůj dotaz (klíčové slovo), vyhledávač rychle vyhledá nejrelevantnější obsah ze své rozsáhlé databáze indexovaných stránek a ty nabídne uživateli na stránce výsledků vyhledávání (v SERPU).

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Meta Keywords je značka, kterou lze přidat do záhlaví (Head) části dokumentu HTML. 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Podle toho, o jaký projekt se jedná, počítejte s průměrnou cenou takové analýzy v rozmezí 30 000 – 50 000 Kč. Pokud nejde o nový projekt s tvorbou e-shopu od nuly, obvykle je třeba ještě technická analýza a analýza kvality stávajícího webu. Cena takové analýzy je zhruba 18 – 20 000 korun.

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