Antwort What is the balanced scorecard? Weitere Antworten – What do you mean by balanced scorecard

What is the balanced scorecard?
A balanced scorecard (BSC) is defined as a management system that provides feedback on both internal business processes and external outcomes to continuously improve strategic performance and results.The balanced scorecard involves measuring four main aspects of a business: Learning and growth, business processes, customers, and finance. BSCs allow companies to pool information in a single report, to provide information into service and quality in addition to financial performance, and to help improve efficiencies.The four perspectives of a traditional balanced scorecard are Financial, Customer, Internal Process, and Learning and Growth.

What is an example of a balanced scorecard : Therefore, an example of Balanced Scorecard description can be defined as follows: A tool for monitoring the strategic decisions taken by the company based on indicators previously established and that should permeate through at least four aspects – financial, customer, internal processes and learning & growth.

Why is it called a balanced scorecard

The name “balanced scorecard” comes from the idea of looking at strategic measures in addition to traditional financial measures to get a more “balanced” view of performance. The concept of balanced scorecard has evolved beyond the simple use of perspectives and it is now a holistic system for managing strategy.

How to use balanced scorecards : The 9 Steps in Developing a Balanced Scorecard

  1. Step 1: Assessment. An organization must agree on where it stands before mapping out its future.
  2. Step 2: Strategy.
  3. Step 3: Strategic Objectives.
  4. Step 4: Strategy Mapping.
  5. Step 5: Performance Measures.
  6. Step 6: Strategic Initiatives.
  7. Step 7: Performance Analysis.
  8. Step 8: Alignment.

The seven main elements of a balanced scorecard are:

  • Customer value.
  • Internal processes.
  • Innovation and improvement.
  • Organizational learning goals.
  • Financial metrics.
  • Operations, and.
  • Strategic goals.


Much more than a measurement exercise, the balanced scorecard is a management system that can motivate breakthrough improvements in such critical areas as product, process, customer, and market development. The scorecard presents managers with four different perspectives from which to choose measures.

How to do a balanced scorecard

Follow these steps to create a balanced scorecard:

  1. Outline your purpose.
  2. Create specific objectives and performance measures.
  3. Strategically map each perspective.
  4. Analyze performance.
  5. Share and communicate results.
  6. Develop strategic changes and initiatives.
  7. Implement the changes.
  8. Improving strategic planning.

KPIs are specific metrics used within the Balanced Scorecard framework. The Balanced Scorecard is a strategic management tool that includes KPIs from four perspectives (financial, customer, internal processes, and learning/growth). It captures the organizational performance comprehensively in various aspects.Organizations use BSCs to:

  1. Communicate what they are trying to accomplish.
  2. Align the day-to-day work that everyone is doing with strategy.
  3. Prioritize projects, products, and services.
  4. Measure and monitor progress towards strategic targets.


The Balanced Scorecard allows you to ensure that every department sees and understands clear linkages between its own strategy and the strategy of the organization as a whole.

How effective is a balanced scorecard : A well-designed, balanced scorecard quantifies performance improvement and areas of opportunity. Organizations can then appropriately target the most impactful areas for improvement. Effective scorecards make building consensus around necessary actions and initiatives showing positive results easier.

Why should I use a balanced scorecard : The balanced scorecard communicates your strategy so everyone knows where you want to go and how they can help your organization get there. Strategic alignment means every department, team, and even individual employee are all working towards common organizational performance goals.

What makes a good balanced scorecard

The balanced scorecard requires specific measures of what customers get—in terms of time, quality, performance and service, and cost. 2. Internal business perspective. Focus on the core competencies, processes, decisions, and actions that have the greatest impact on customer satisfaction.

Although the Balanced Scorecard was introduced decades ago, it's still relevant and widely used.Advantages & disadvantages of the Balanced Scorecard

  • Brings structure to business strategy.
  • Makes communication easier.
  • Facilitates better alignment.
  • Connects the individual worker to organizational goals.
  • It must be tailored to the organization.
  • It needs buy-in from leadership to be successful.
  • It can get complicated.

What is a scorecard method : In this method, the target startup seeking investment is compared with other similar funded startups. The scorecard valuation model compares these companies on the basis of several factors like stage, market, and region. These factors have a direct impact on the valuation of the company.